Social media training for housing associations

Social media training can be booked for a half day*, one day or the full two-day experience for real insights – at your offices for up to twenty people at a time.

Prior to the social media course delegates to read three factsheets provided the week before the course on Twitter, Facebook and blogging so they are familiar with the way these channels work and we can look in greater depth at some of these tools during the course.

*Details of the half-day social media course are at the end of this page.

DAY ONE

Introduction to social media in #ukhousing (2.5 hours with 20 minute break)

  • Why social media is changing the housing sector and why it matters to you
  • Case studies on what’s happening elsewhere in #ukhousing
  • Discussion on what the group hopes to achieve from the social media course
  • Personal/professional blurred lines – how to get the most from social media for you personally as well as your organisation

LUNCH

Tools (2.5 hours with 20 minute break)

  • A detailed look at what’s out there and which social media channels for communication are best for your organisation

For the ‘Full Two-Day Experience’ course we will also cover the following:

DAY TWO

Social media monitoring (one hour)

  • How to find out what people are saying on social media with some free tools

Community management (one hour)

  • How to answer and turn around angry and annoyed people
  • How to make the most of those people who love what you do

LUNCH

Community engagement (one hour)

  • How you get tenants and partner organisations involved in what you’re doing
  • Finding the right tone of voice for your organisation

How do you find the time? (one hour)

  • Ways to optimise your social media work and networking so you don’t feel like your workload has doubled!

 HALF DAY COURSE: INTRODUCTION TO SOCIAL MEDIA (total running time 3 hours)

Ice breaker (10 minutes)

Why social media is changing the public sector and why it matters to you (one hour)

BREAK (20 minutes)

Social media and #UKhousing (one hour 30 minutes)

  • Case studies on what’s happening elsewhere in housing
  • Personal/professional blurred lines – how to get the most from social media for you personally as well as your organisation
  • A look at what tools are out there and which channels for communication are best for your organisation

*COMING SOON: THE ADVANCED SOCIAL MEDIA COURSE FOR COMMS PEOPLE READY TO MAKE BIG CHANGES*