Is a member of your team brimming with social media talent but needs support to fulfil their potential?
This is a scenario many communications teams face – we just aren’t resourced well enough to give colleagues the mentoring they need to make them thrive.
But help is at hand.
Three-month mentoring programme
Week 1: One hour call to chat through the mentee’s background and experience, ambitions and issues they and the organisation face.
We want this to be enjoyable, so it’s important to establish the best style of mentoring – perhaps they need reassurance and confidence, or they may want to be challenged and to question what they do, or perhaps we might focus on clarifying motivations and inspiring them.
Week 2: One day in-house with the mentee: looking at and discussing what they’re doing, how they’re doing it, identifying any gaps and suggesting improvements. We will set some SMART objectives and look at how they can boost the impact of their work.
Week 3: Follow-up email with suggested reading, tasks and ideas.
Week 4 – 12: Five fortnightly one-hour calls – tailored to coaching the mentee towards meeting their professional goals:
- Discussing outcomes of tasks set
- Developing communications skills
- Understanding the potential for new social media platforms and techniques
- Discussing related news and case studies and what they and the organisation might learn
- Boosting personal effectiveness
Each call will end with: one (or more) task and suggested reading to be done before the next call.
During the three month period, the mentee can email or call with questions, ideas or problems he wants feedback and will have a response within three working days.
We will remain open to whatever may surface after spending time together, but here are areas we might want to cover:
- Effective evaluation
- Being bold (but sensible) with tone in social media communications
- Tips and techniques for creativity
- How web, social and media relations work together
- Making Facebook work for you
- Twitter strategies
- Boosting internal buy-in and support for comms
- Mobile video
- Boosting shareability
The programme will cost £3,500 plus expenses (for travel and accommodation).