Course: The Social Media Masterclass

Public sector social media crisis workshop

Maybe you have been using more imagery, and trying to bring your social media content to life.  But still, you seem to get very few responses, views and shares.

Or your following and reach seems to be static, and you want to get more, and different people engaging with your content.

Perhaps you feel like your content is bit boring, but struggle to think how to liven it up in a way that your organisation will allow.

We’ve all been there.

Join Hel Reynoldsmulti-award-winning social media specialist, for a challenging day of inspiration and learning.

You already know your stuff, but this day will help you step away from your daily tasks and consider techniques that will get your social media working brilliantly for your organisation.

This course has been fully updated and is designed to give you practical skills you can use straight away.

How to use social media to:

  • Increase your reach
  • Tell your story more creatively
  • Improve engagement with your posts

Course outline

  • Using the right social media channels for your audience
  • Understanding the qualities that make great content
  • Insights, ideas and principles for writing better copy and creating more engaging content
  • Advanced Facebook tips – get people to share your posts, increase your reach, and be more engaging
  • Advanced visual and audio tips – make winning content for YouTube, Snapchat, Instagram and more
  • Advanced Twitter tips – get retweets, increase your influence, and capture people’s attention

There are exercises, videos and debates, as well as teaching. Throughout the day we’ll look at case studies from the NHS, central and local government and charities.

You’ll be pointed to free tools, websites and resources that will help you take your social media communications from good to amazing.

Who’s it for?

This is an advanced social media training day for PR, communications and social media professionals in charities and in public service: housing associations, social care, local government and not-for-profits.

It’s perfect for those who already use social media at work and want to step things up a gear.

Book now and tell your colleagues about this inspiring, practical course.

Get in touch to find out how your team can get inspired with this advanced training.

For more information contact Helen.

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