Course: The Social Media Masterclass

Book an in-house course or join the next public course in August 2017.

Public sector social media crisis workshopJoin Hel Reynoldsmulti-award-winning social media specialist, for a challenging day of inspiration and learning.

You already know your stuff, but this day will help you step away from your daily tasks and consider techniques that will get your social media working brilliantly for your organisation.

This course is designed to give you practical skills you can use straight away.

How to use social media to:

  • Increase your reach
  • Tell your story more creatively
  • Improve engagement with your posts

Course outline

  • Using the right social media tools for your audience
  • The qualities that make great content
  • Insights, ideas and principles for writing better copy and creating more engaging content
  • Advanced Facebook tips – get people to share your posts, increase your reach, and be more engaging
  • Advanced visual and audio tips – make winning content for YouTube, Snapchat, Instagram and more
  • Advanced Twitter tips – get retweets, increase your influence, and capture people’s attention

There will be exercises, videos and debates as well as teaching. Throughout the day we’ll look at case studies from the NHS, central and local government and charities.

You’ll be pointed to free tools, websites and resources that will help you take your social media communications from good to amazing.

Who’s it for?

This is an advanced social media training day for PR, communications and social media professionals in charities and in public service: housing associations, social care, local government and not-for-profits.

It’s perfect for those who already use social media at work and want to step things up a gear.

Book now and tell your colleagues about this inspiring, practical course.

Get in touch to find out how your team can get inspired with this advanced training.

For more information contact Helen.

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