Workshop: How to write a social media strategy

Social media specialist Hel Reynolds will take you through everything you need to know to write your organisation’s social media strategy.

BOOK NOW for the one-day course in

Or get in touch for a in-house one-day, or more in-depth two-day, workshop.

The workshop is interactive and fun, with teaching and lots of practical tasks and discussions. It will give you a chance to reflect on the best approach for your organisation to meet its objectives.

Each class is always hands-on – there’s no conference-style lecturing. Hel guides you through, but you use your expertise to start writing your strategy.

Covering:

  • Defining your social media brand
  • Setting objectives
  • Network & content strategy
  • Identifying & finding audiences
  • A process for listening & engagement
  • Choosing the right channels
  • Building a content calendar
  • Issues management
  • Maximising team skills and responsibilities
  • Evaluation and reporting

By the end of the day workshop you’ll leave with:

  • Knowledge of what a social media strategy should include and what shouldn’t be included
  • Bags of knowledge and ideas for what your organisation’s social media strategy will include – as well as starting to create your strategy on the day
  • A beautiful booklet with social media strategy, content strategy and content standards templates to bring back to the office.
  • Access to a private Facebook study group, where you can carry on conversations and continue to learn from other talented communicators.

This workshop will be useful for many but has been designed for communications professionals in the public sector, housing and charities.

It will also be useful for PR professionals in agencies who may need to write a strategy for their public and third sector clients.

Perfect if:

  • You’ve been asked to create a social media strategy and don’t know where to start
  • You want more to give your digital communications a more purposeful and strategic focus
  • You want to write a strategy that gets used and doesn’t gather dust on a shelf

BOOK NOW for the day course in Manchester, or in London, or get in touch for a tailored in-house workshop.

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