Workshop: How to write a social media strategy

Book now to join the only public social media strategy workshop left this year, running in October in Manchester.

Get on top of your social media, and create a clear mission for how you’re going to communicate with your audiences online.

Even as a seasoned comms professional, it can feel overwhelming to start from scratch or rewrite your organisation’s social media strategy.

Social media specialist Hel Reynolds will take you through everything you need to know to write your organisation’s social media strategy.

What happens when you have invested the time and got the inspiration you need to get this right:

  • Time-management becomes easier
  • Your content creation is more creative
  • You can be more proactive
  • Your evaluation becomes meaningful
  • You gain the support you need from leaders in your organisation to delver the best communications of your career

Want a template email to send your training manager to convince them to let you attend? Here you go:Β Copy-and-paste email template

Get in touchΒ to book the in-house package that will help your team take the time and find the inspiration to communicate in a really confident and impactful way.

What the workshop is like

Delegates said:

“We created a strategy that’s working! It really helped us start to get the best from each of our channels.”

“We have significantly increased audiences, have better content, and better evaluation.”

“I’m now more effective in dealing with social media issues and I’m currently putting together a great social media strategy that describes our brand, tone and vision for our online communities.”

The workshop is interactive and fun, with teaching and lots of practical tasks and discussions. It will give you a chance to reflect on the best approach for your organisation to meet its objectives.

Each class is always hands-on – there’s no conference-style lecturing. Hel guides you through, but you use your expertise to start writing your strategy.


  • Defining your social media brand
  • Setting objectives
  • Network & content strategy
  • Identifying & finding audiences
  • A process for listening & engagement
  • Choosing the right channels
  • Building a content calendar
  • Maximising team skills and responsibilities
  • Evaluation and reporting

By the end of the day workshop you’ll leave with:

  • Knowledge of what a social media strategy should include and what shouldn’t be included
  • Bags of knowledge and ideas for what your organisation’s social media strategy will include – as well as starting to create your strategy on the day
  • A beautiful booklet with social media strategy, content strategy and content standards templates to bring back to the office.
  • Access to a private Facebook study group, where you can carry on conversations and continue to learn from other talented communicators.


Choose from three options:

Social Media Strategy Workshop: Β£1450 plus travel expenses

Hel will come to your offices to deliver an one-day in-house workshop for your team.

You’ll discover everything that needs to be in your strategy, working through your issues and goals and using the workbook and templates to create a winning social media strategy.

You and your team will also be invited to the private Facebook group where you can talk to other communications professionals about social media strategy.

Social Media Strategy Workshop Pro: Β£1950 plus travel expenses

Hel will deliver the training at your offices.

At an agreed time in the weeks after the session Hel will read the first draft of your social media strategy then offer advice on improving and implementing it during a one-hour phone-call or Skype meeting.

Social Media Strategy Workshop Premium: Β£2750 plus travel expenses

Hel will deliver training, and spend the next day with you writing the strategy document.

At an agreed time in the weeks after the session, Hel will offer advice on implementing and optimising the strategy during a one-hour phone-call or Skype meeting.

Get in touchΒ to book the package that will help your team take the time and find the inspiration to communicate in a really confident and impactful way.

The social media strategy workshop is perfect if:

  • You’ve been asked to create a social media strategy and don’t know where to start
  • You want more to give your digital communications a more purposeful and strategic focus
  • You want to write a strategy that gets used and doesn’t gather dust on a shelf

Get in touchΒ to arrange your in-house workshop.

What other comms professionals said about the social media strategy workshop

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