HeCommunications & social media trainingre’s you’ll find our most popular social media training courses.  These are ready to deliver in-house, though can be tweaked to suit your specific needs.

You might also like to build your own course, by selecting modules and creating your own goodie-bag of skills training.

Take a look at the brochure to the left for more information on that.

How to write a social media strategy

Everything you need to consider to take the right and the best approach for your organisation.  By the end of the day you’ll have a template and everything you need to write & implement a social media strategy with impact. Including:

  • Network & content strategy
  • Identifying & finding audiences
  • A process for listening & engagement
  • Choosing the right channels
  • Deciding on your tone of voice


The social media masterclass

An advanced social media day-course for communications and digital professionals. Read the course schedule and feedback from delegates. Including:

  • Using the right social media tools for your audience
  • Insights, ideas and principles for writing better copy and creating engaging content
  • Advanced Facebook tips – get people to share your posts, increase your reach, be more engaging
  • Advanced visual and audio tips – make winning content for YouTube, Snapchat, Instagram and more
  • Advanced Twitter tips – get retweets, increase your influence, capture people’s attention


Creating shareable content for social media

Get people to share your content. A practical, fun using free Internet tools and social media sites to create effective, awesome visual content for a mobile age – posters, infographics, animated images, videos and more. Including:

  • The elements of the best social media content
  • Writing for social media audiences
  • Shareable visual media – photos, graphics and video
  • Interactive media – polls, quizzes and galleries
  • Free tools and creativity hacks


Social media SOS – crisis communications course

What will you do when it all kicks off online?  We look at everything you need to manage a comms crisis on social media. Including:

  • Charting the new ways crisis situations unfold
  • Adopting the right tone
  • The Streisand Effect
  • How to respond to an angry mob
  • Techniques to avoid fanning the flames


Creative copy & content for the public sector 

How do you write copy with a punch? What kind of techniques should we use to get people talking about our services? From constructing listicles to using psychological principles and make people feel emotion towards your writing. Including:

  • How to make your content shareable
  • Nudge and behavioural insights
  • Lessons from Trump and Brexit
  • Inspiring case studies
  • Tips, tricks and free tools to improve your social media copy


Workshop: the social media newsroom

We look at the issues your team faces, and how free online tools and social media sites can give your press office a boost. Including

  • How newsrooms use social media in their work
  • The elements of the successful online newsrooms
  • How to help & network with journalists using social media 
  • Making your content social media friendly
  • Tips, tricks and free tools to make your media relations effective


Other training for staff in charities, public service and social housing

  • An introduction to social media for the public sector
  • Social media for leadership and professional development
  • Engage your tenants: social media for housing associations
  • Local authority and influence: social media in local government
  • Social media for councillors
  • Hel will also develop bespoke training according to your needs and objectives.

Get in touch to arrange for a course to help your organisation.

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