#Commscreative Challenge 2: Write an ‘idea brew’ post-it blog post (30 minutes-ish)
- Read back issues of The Comms Creative
I think our ideas are teabags.
You know how a good cuppa works. It has to brew.
You have got to put the teabag in the water and do nothing for four or five minutes. Doing nothing is vital to the process.
Let’s try it out.
What you need
- A stopwatch or timer on your phone
- Post-it notes and a pen
- Don’t worry if you don’t have a blog. We’ll get to this in the last part of this challenge.
This is your subject: your advice for anyone starting a career in comms
You can of course choose another topic, anything goes!
Now create a blog post using my 7-step quick blog-writing method.
Most people I know who want to blog but don’t – because they overthink how brilliant it has to be, and how much time it will take.
The key with this is to use the time given and be comfortable with imperfections.
STEP 1. IDEAS
For 5 minutes think of things to do with this subject and write each idea on a separate post it note (or scrap of paper).
Put EVERYTHING you think of down, we’ll edit later.
STEP 2. REST
Take a 5 minute break, not thinking of anything to do with this challenge, or work.
Do one of these things:
🚶♀️ Take a little walk or jog
🥪 Make a pot of tea or a delicious sandwich
📄 Do some origami
🎶 Listen to music
🎤 Sing a song
✍️ Draw whatever is in front of you
😶 Just sit for 5 minutes staring out of the window
STEP 3. REFRESHED MIND
Have 5 more minutes of ideas!
Add more post it notes with anything else you can think of.
STEP 4. ORDER YOUR IDEAS AND THEMES
For 3 minutes move the post it notes to cluster ideas that go together, and create a hierarchy. Edit out anything that you don’t need now.
STEP 5. POLISH IT UP
Take 10 minutes to use this structure to write you post. It can be as short or long as you like.
STEP 6. BLOG IT BABY
Publish it for other comms people to find.
- You can post it on your blog if you have one.
- You can post it as an article, or a normal post, on LinkedIn
- You can tweet it as a thread
- You can post it up on Facebook in my CommsCreative group (you can join here).
If you’re feeling blogtastic, you can do all of the above!
STEP 7. DON’T FORGET TO TAG IT WITH #COMMSCREATIVE
Have a look for other people’s posts. How does their advice compare to yours?
Get a chat going with other creative comms people.
My effort for this month's #CommsCreative challenge 👍
— Helen Reynolds (@HelReynolds) September 4, 2018
My three pieces of advice for anyone starting a career in comms:
— Bryony (@bryonygundy) September 4, 2018