ParticipationCymru do great work to achieve better public engagement in Wales and I was fascinated to read the latest results on how public sector organisations here are using social media.
There were an impressive 576 respondents of which 50% were from local government, 19% Third sector, 17% Welsh Government and 7% NHS and 6% other services.
There’s a long way to go in getting us to be a completely socially engaged country but these results show most of us are on our way now.
One finding I thought was encouraging is that lack of knowledge and/or skills (86%) and the fear of negative feedback and how to manage it (53%) were seen as the main challenges to effectively implementing a social media approach in organisations.
Well that can be fixed with a bit of training, experience and confidence! If this is the main barrier to getting nearer to engagement on social media then we can get started right now on starting to jump over that hurdle.
I’m really looking forward to reading the full analysis of the results but for now the headline findings are interesting food for thought.
[Photo by Sarabbit]
I imagine that most of you have never heard of the Public Engagement Working Group, and that’s ok – that’s one of the reasons we started this blog, as there’s a lot of work that Participation Cymru are involved in that you might not get to hear about as it didn’t previously fit into the information processes that we had.
Essentially the group, which involves Welsh Government, Participation Cymru, NLIAH, Welsh NHS Confederation, WLGA, Wales Audit Office and Cardiff Business School, was put together to make sure that we’re approaching public engagement in the same way and that we weren’t duplicating each other’s work and that we collaborate where possible.
It was with all that in mind that the All Wales public services internet and social media survey 2012 was launched last September, so that we could get a good picture of what Welsh public service organisations are doing…
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